By observing the course development of Copywriting over the past three years, we can find out the reasons why students have undergone key transformations in the course to determine the development course of this year. In the past, "identifying and defining copywriting" was used as the opening course, and students were unable to do so when faced with copywriting creation. There are often inconsistencies between thinking and doing, so the course starts with "Copywriter Thinking" to explore 4.0
How do copywriters want to lead students into systematic thinking? After arousing curiosity, they can then develop the basic skills of writing ability and connecting pictures and texts. After the copywriting is created, they can lead students into reflection and post-design of learning, and use the copywriter's thinking to understand a situation. Identify the functions and characteristics that a good learning process should have, and create a learning process. This course finally introduces external resources in "Masters Sing" and "Those Places Where Copywriting Begins". Through conversations between music creators and text workers, students can more specifically understand the development and implementation of text creation. .